Easy to use

§  Intuitive layout and structure

§  User-adjustable menu

§  User-adjustable layout of master files and journals

§  Windows commands include ‘copy and paste’ to and from Axapta

§  Advanced sorting and filter options

§  Built-in user help including an integrated manual

§  Option to e-mail, phone and fax directly from Axapta

§  Application can be run in different languages

Campaign Overview

§  Create campaigns based on the selection of table fields in any table related to your business relations

§  Campaign administration and distribution

§  Campaign window with all relevant information at your fingertips

§  Connection between campaigns and questionnaire, projects and Web response

§  Correspond with large groups of existing or potential customers or vendors by broadcasting the campaign via e-mail, Web, fax, letter, call lists

§  All common campaign reports available

Marketing Encyclopedia

§  Common repository for all of your sales and marketing collateral

§  Exchange sales and marketing knowledge

§  Review sales material such as information on product line, products and price lists

§  Categorize sales and marketing materials for quick access
(that is, product line, white papers, graphics, and videos)

§  Access information in the encyclopedia which supports Web links, audio/video clips, presentations and graphical software

§  Track competitor information and trends by launching competitor Web sites for review